Working in an Art Gallery: Communications Manager

Category: Working in an art gallery — Published: 5 May

Hear from our Communications Manager, Ruby, about their day-to-day and advice for those interested in working in communications or marketing roles in arts venues. 

Part of our Working in an art gallery series of interviews with Whitechapel Gallery staff members — offering insight into the kind of roles available in gallery settings.

Autumn 2024 Season Opening, Whitechapel Gallery. Photo: Dan Weill.

How would you describe your job? 

The director of my team describes working in Communications as “Everything, everywhere, all at once,” and it often feels just like that.

As a Communications team, we’re responsible for how the gallery and exhibitions are communicated to audiences beyond the exhibition space. This includes marketing (both print and digital), press, the website, and social media. We produce all the supporting materials for these channels, such as artist films, gallery guides, press releases, posters, advertisements, e-newsletters, social media campaigns, and website content.

What are some of the skills or interests which might be important to someone doing your job? 

I came into the arts after studying at art school, where I loved discussing and thinking about art with other people. I’m still fascinated by how differently people respond to the same artwork. An interest in people and what drives them is really useful in a Communications role, as it helps you understand what motivates audiences. Most people become a Communications Manager after gaining experience in roles like Communications Assistant or Communications Officer.

Autumn 2023 Season Opening, Whitechapel Gallery. Photo: Dan Weill.

What do you most enjoy about your role or working in the arts more generally? 

My colleagues always have brilliant book, art, TV, and food recommendations. I also enjoy the changing nature of the work. Much of what we do is seasonal and tied to specific exhibitions, so each season brings new material and fresh ideas—it keeps things interesting.

What’s the biggest challenge about your job?

In Communications, priorities can shift very quickly. You might start the day with a packed to-do list, but something unexpected can come up that needs your immediate attention—and your whole day changes focus.

Any advice you’d give to someone looking to work in a similar role to yours?

If you’re currently studying, look for work experience opportunities. Getting into the arts can feel tricky. I started volunteering one day a week during my final year of art school, which gave me experience to include on my CV after graduating.

Don’t be afraid to ask for opportunities. After one university lecture I enjoyed, about public art commissions, I stayed behind to ask the speaker if their organisation offered placements—and it led to a part-time job while I was studying.

It’s also worth exploring different sectors. I began in the arts, moved into the charity sector during Covid, and recently returned to the arts. Learning how different sectors do things is invaluable.

Communications roles are very broad and vary between organisations. Some focus on digital content; others might require strong writing or press pitching skills. If you’re interested, don’t be put off if you don’t tick every box—think about the other strengths you could bring.

Want to find out more? Read the rest of our Working in an art gallery series.