Careers in the Visual Arts

  • Communications: Brand Vision and Strategy

    Ruth Proctor, Contemporary Art Boot Camp, 2012. Courtesy of Whitechapel Gallery.

Past Event

This event was on 17 Apr 2015

Whether you’re setting up a small, self-led arts organisation or working within a major museum – knowledge of the ever-evolving field of communications is fundamental to audience engagement and to the critical reach of an organisation and its programmes. Rachel Mapplebeck and Eleanor Appleby take a look at brand, vision, values and developing effective communications strategies across digital and print. You will learn about the how, what and why of cultural branding; maximising cultural organisation retail; how to use your assets to bring in revenue; internal branding and how to live the brand. 

Rachel Mapplebeck is Head of Communications at the Whitechapel Gallery. A cultural communications specialist focused on building audiences, brand and profile for arts organisations, she leads on strategic brand and communications campaigns for over 30 exhibitions and 200 events a year. 

Eleanor Appleby is a Brand engagement consultant at Jane Wentworth Associates. She has over 15 years’ experience in communications and management, having previously worked at the V&A and ENO. Her specialism lies in marketing, communications and internal engagement and she instinctively understands audiences and how to connect with them.

The Art Fund is supporting the series by offering a number of fully funded places per course for curators and museum and gallery professionals.

For any queries or for more information on the course, please contact