Writing for the Exhibition

  • Writing for the Exhibition, Electronic Superhighway

    Eduardo Kac, Tesão (Horny), 1985, Minitel Artwork, A/P, ed. of 2, 24.5 x 25 x 24.5 cm. Courtesy the artist and England & Co. Gallery, London © Eduardo Kac

Past Event

This event was on Fri 29 Jun, 2018, 10am - 5pm

This course is aimed at curators, PR and museum workers, and everyone tasked with effectively communicating exhibitions to varying levels of audience.

You will be given the necessary tools to write for a spectrum of forms, from a press release to a wall text, with an emphasis on analysing good examples of short-form writing, from museum labels to website copy.

You will learn about:

  • Explaining ideas and artworks effectively to create enjoyable and insightful text – whether a solo show, a group exhibition, or a multi-part collaborative project
  • Avoiding overly dense, jargoned language without dumbing down content
  • Mastering the ‘art of description’: honing your reader’s attention on selected aspects of the artwork to express your ideas effectively


Lunch and refreshments are included in the course fee 

About Gilda Williams

Dr Gilda Williams is a London correspondent for Artforum magazine, Senior Lecturer at Goldsmiths College on the MFA curating programme and a member of the International Association of Art Critics. Williams’ writings on contemporary art have appeared in The Guardian, Artforum, Parkett, Tate etc., Art Monthly, Art in America and Time Out magazines, and on film in Sight and Sound magazine. She is author of the best-selling How to Write about Contemporary Art (Thames&Hudson, 2014), which has been translated into five languages; her most recent book is On and By Andy Warhol (MIT/Whitechapel, 2016)