How to… Create a Communications Campaign

  • Whitechapel Gallery-Is This Tomorrow_ pv_Dan Weill Photography-1

    Is This Tomorrow?, 2019 Courtesy Whitechapel Gallery. Photo: Dan Weill Photography

Past Event

This event was on Thu 4 Jul, 10am – 5pm

Guided by the Whitechapel Gallery’s Communications team, this course is an intensive fast-track opportunity to learn what makes a creative, effective Communications campaign for an exhibition today; from strategy and targets to press, marketing and social media.

You will learn about:

  • The role of Communications
  • Securing media coverage
  • Engaging audiences on social media
  • Advertising on a budget


Early bird discount
Book before 31 May and save 20%. Use code: EARLYBIRD20

Art Fund bursaries are available for this course. Find out more.


About Jenny Lea

Jenny Lea, Director of Communications, joined the Whitechapel Gallery in 2015 and has worked for 20 years in arts communications in London and internationally. Her experience spans both not-for-profit and commercial sectors, including The National Gallery, Tate and Phaidon Press. At the Whitechapel Gallery she leads the organisational audience development strategy and manages the Communications team who deliver all digital activity, media relations, advertising and design.

About Lucy Hawes

Lucy Hawes joined the Whitechapel Gallery in 2018 as Senior Media Relations Manager and specialises in media relations within the cultural sector. She worked for five years at the Victoria and Albert Museum (V&A), leading press campaigns for headline exhibitions including ‘You Say You Want a Revolution? Records and Rebels 1966 – 70’ and ‘Undressed: A Brief History of Underwear’. Prior to the V&A, Lucy worked at PR agency Lexis with a focus on global consumer brands. She comes from an English literature background, with a MA from UCL in Issues in Modern Culture.

About Jessica Roper

Jessica Roper is Marketing Assistant at Whitechapel Gallery and works across the Gallery’s print and digital marketing activities, leading marketing campaigns for the Gallery’s free displays including ‘Mikhail Karikis: No Ordinary Protest, Ulla von Brandenburg: Sweet Feast and ”la Caixa” Collection of Contemporary Art’. Previously, Jessica worked at Peckham Platform with a focus on campaigns for social arts exhibitions. She graduated from University of Arts London, with a BA in Fine Art.