*New* How to engage audiences through Social Media

  • Electronic Superhighway_Dan Weill Photography-58

    Electronic Superhighway at Whitechapel Gallery, 2016

Past Event

This event was on Fri 10 Mar 2017, 10am–5pm

Whether you’re from a small organisation managing all communications or working within a major institution, Social Media  is fundamental to audience engagement. This session looks at how to develop an effective Social Media strategy, enabling you to successfully grow audiences, share your brand story and values, create wide-reaching campaigns with little or no budget and fundamentally drive revenue.

Part of the Whitechapel Gallery Inside the Gallery: How to course series.

What you will learn:

  • How to write a Social Media strategy
  • Social Media innovation and creativity
  • Advertising through Social Media
  • The art of storytelling: the importance of Social Media in telling your brand story
  • Building new audiences – how to target and retain audiences in a digital world.

Course leaders:

  • Jenny Lea – Head of Communications, Whitechapel Gallery
  • Maria Pavlou – Marketing Manager, Whitechapel Gallery


Event details

Date: Fri 10 March 2017
Time: 10am–5pm
Location: Clore Creative Studio
Lunch and refreshments included

About the course leaders

Jenny Lea

Jenny Lea is Head of Communications at the Whitechapel Gallery. Her experience spans both not-for-profit and commercial sectors, including The National Gallery, Tate and Phaidon Press. At the Whitechapel Gallery, she oversees a dynamic and forward-thinking team, who manage all digital activity, media relations, advertising and design.

She holds a BA from Birmingham University in English Literature and History of Art, and has over 15 years experience in arts communications in London and internationally.

Maria Pavlou

Maria Pavlou is Marketing Manager at the Whitechapel Gallery where she manages advertising, Social Media and partnerships. With a background in digital and content marketing, Maria champions the use of Social Media as a means of storytelling and ensures Whitechapel Gallery is at the forefront of Social Media innovation.

Maria joined Whitechapel Gallery from Tate, where she managed digital marketing innovation. With a background in publishing at Penguin Random House, her accessible style and two-way targeted communication has helped Whitechapel Gallery grow and develop new audiences.