The title draws inspiration from Nate Silver’s influential book, The Signal and the Noise, which explores our struggle to make accurate predictions in a world overflowing with data. Silver writes,

“The signal is the truth. The noise is what distracts us from the truth.”
But in today’s culture, the boundary between the two has blurred—what once distracted us now defines us. We are no longer decoding meaning—we are submerged in an environment where meaning itself is unstable, fleeting, or simulated.

As Jean Baudrillard observed in Simulacra and Simulation,

“We live in a world where there is more and more information, and less and less meaning.”
In this climate, THE SIGNAL. THE NOISE. asks: What if distortion is not an obstacle to understanding, but the only way we can truly feel anything at all?

We live in a condition of hyperconnectivity—scrolling, streaming, and swiping through constant signals—but find ourselves more fragmented, more disembodied than ever. Philosopher Byung-Chul Han describes this as the “digital swarm,” where information flows without pause, but deep understanding disappears:

“Communication is no longer dialogic, but viral.”
— Byung-Chul Han, In the Swarm