Duchamp and Sons were formally known as the Young Curators, a name devised by staff in the Gallery, and intended as temporary. In the summer of 2010 the group worked with the artist Lady Lucy on a project titled The Naming Project, working with her to explore ideas around naming and identity and to generate ideas for a new group name – the result of which was Duchamp and Sons. Their name will be launched at the discussion event The Naming Ceremony.