GO BLONDE! Late - Whitechapel Gallery

GO BLONDE! Late

  • Joy Gregory Zara Blonde

    Joy Gregory, Zara from the series ‘Fairest’, 1999 – 2010. Fuji Crystal Archive Print. © Joy Gregory

Free entry

Thu 12 Feb 2026, 6pm-9pm

Assembly Room

Monday Closed
Tuesday 11am–6pm
Wednesday 11am–6pm
Thursday 11am–9pm
Friday 11am–6pm
Saturday 11am–6pm
Sunday 11am–6pm

Access Information

Late
GO BLONDE!  

Blondes have more fun, so join us for an evening featuring a special screening of Desperately Seeking Susan (1985), directed by Susan Seidelman and starring Madonna; blondies in Alba Caffé; a selection of blonde wigs at the Autofoto photobooth and an all-blonde playlist curated by the Gallery staff. What a way to say a blonde farewell to Joy Gregory’s iconic ‘The Blonde’

The project began with Gregory noticing an increasing number of people of colour choosing to go blonde. Curious, she interviewed a broad cross-section, asking: Why did you go blonde? How would you describe yourself?

The answers upended the assumption that blonde hair was simply an imitation of a white ideal. Many of these ‘new blondes… revelled in its artifice,’ embracing it as a tool of self-fashioning beyond prescribed categories.

The Blonde is a multi-layered exploration of beauty, identity, and desire that encompasses film, photography, performance, and an early interactive website.

The film Fairest (1998) captures this with candid openness – moments of unguarded honesty and a pre-reality-TV innocence. The Celebrity Blonde project (2003) extended the inquiry to a stall at Brixton Market, where a bewigged Gregory sold blonde memorabilia ranging from 50p postcards to £500 artefacts.

Across these works, Gregory reframes blonde not as a fixed ideal, but as a site of performance, play, and possibility – a reminder that identity can be as fluid, strategic, and dazzling as a change of hair colour.

About 'Desperately Seeking Susan'

Desperately Seeking Susan is a 1985 American comedy-drama film directed by Susan Seidelman and starring Rosanna Arquette, Aidan Quinn and Madonna.

Set in New York City, the mistaken identity-type plot involves the interaction between two women – a bored housewife and a bohemian drifter – linked by various messages in the personals section of a newspaper.

The film was Madonna’s first major screen role and also provided early roles for a number of other well-known performers, such as John Turturro, Giancarlo Esposito, Laurie Metcalf and Steven Wright.

About Joy Gregory

Joy Gregory is a graduate of Manchester Polytechnic and the Royal College of Art. She has developed a practice which is concerned with social and political issues with particular reference to history and cultural differences in contemporary society.

As a photographer she makes full use of the media from video, digital and analogue photography to Victorian print processes. In 2002, Gregory received the NESTA Fellowship, which enabled her the time and the freedom to research for a major piece around language endangerment. The first of this series was the video piece Gomera, which premiered at the Sydney Biennale in May 2010.

She is the recipient of numerous awards and has exhibited all over the world showing in many festivals and biennales. Her work included in many collections including the UK Arts Council Collection, Victoria and Albert Museum, Institute of Modern Art, Brisbane, Australia, and Yale British Art Collection. She currently lives and works in London.

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