Jonas Lund: Fair Warning

Online Commission

  • Jonas Lund, Fair Warning (2016), Installation View at Whitechapel Gallery

    Jonas Lund, Fair Warning (2016), Installation View at Whitechapel Gallery

  • A still from Jonas Lund

    Jonas Lund, Fair Warning (2016) still

  • A still from Jonas Lund

    Jonas Lund, Fair Warning (2016) still

  • A still from Jonas Lund

    Jonas Lund, Fair Warning (2016) still

Online Commission
Jonas Lund: Fair Warning

7 April – 12 June 2016

‘We’re living in the age of metrics and quantification. Every part of our daily lives is being measured and evaluated. While statisticians and big data prophets swear by the value of its quantification, there is room to question the efficiency and bias it creates in its path.’ – Jonas Lund

Swedish artist Jonas Lund’s online work Fair Warning (2016) was jointly commissioned by Whitechapel Gallery and Phillips in spring 2016 to coincide with the exhibition Electronic Superhighway (2016-1966).

In Fair Warning, Lund (b. 1984) encourages viewers to participate in an interactive online questionnaire by responding to a series of over 300 questions ranging from colour preferences, politics and emotions to trends in the art world.

Playing with our expectations of traditional online quizzes or personality tests, the work seeks to examine the value and use of data collection when attempting to represent user tastes, asking whether an objective way of measuring the value of art exists.

Fair Warning was hosted on Whitechapel Gallery and Phillips’ websites from 7 April – 12 June 2016 and can be accessed at

In collaboration with:
Phillips logo

JOnas Lund

Q&A: Jonas Lund

Jonas Lund discusses data, the art market as subject matter and A/B testing with Whitechapel Gallery Assistant Curator Séamus McCormack.



The fully illustrated catalogue for Electronic Superhighway (2016-1966) includes newly commissioned artist interviews, interventions and more. Price: £29.99

Electronic Superhighway Season

Electronic Superhighway (2016-1966)
29 January – 15 May 2016
A major exhibition bringing together over 100 works to show the impact of computer and Internet technologies on artists from the mid-1960s to the present day.

Coinciding with Electronic Superhighway are a series of free commissions and displays:

Luke Fowler & Mark Fell
30 Oct 2015 – 7 Feb 2016
Multidisciplinary artists Fowler and Fell collaborate on a new project exploring technological advancements in music over time.

Harun Farocki: Parallel I-IV
15 Dec 2015 – 5 Jun 2016
’s major video installation Parallel I-IV (2012-2014) charts the evolution of computer game graphics over 30 years.

Artists’ Film International
29 Jan – 3 Apr 2016
Themed on ‘technologies’, this year-long screening programme begins with Rachel Maclean’s dark and surreal Germs (2013) and Atmospheres (2015) by Indian artist Rohini Devasher.

Heather Phillipson
12 Feb – 17 Apr 2016
Artist and award-winning poet Heather Phillipson presents an immersive new multimedia installation.

Find Out More


Read the press release